IMPACT - sustainAX UN SDG communication pertinence rating
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According to the United Nations:
“The UN Global Compact asks companies to first do business responsibly and then pursue opportunities to solve societal challenges through business innovation and collaboration. For companies wanting to advance the SDG agenda, the job starts by acting responsibly – incorporating the Ten Principles of the UN Global Compact widely into strategies and operations, and understanding that good practices or innovation in one area cannot make up for doing harm in another.”
How we do the Sustainable Development Goal rating:
For companies communicating on SDG impacts, we consider:
- what the company claims in terms of SDG support, not what they do not say or what they should say,
- the context relevancy, to measure to what extents the claimed inpact has eny value interms of contributing to real SDG topics,
- the Targets specified and the KPIs attached to these and
- wether negative impaces are comunicated.
Our rating is a numerical representation of the credibility of the existing SDG communication and action of the company. The scale starts at the bottom with 0 and goes to the top with 100, the scale is skewed to only over 80 indicates that the communication enters the “good” area. Anything below 50 is bad.
What is important for the Sustainable Development Goals for companies:
1) UN Global Compact is integrated in policies and programs first before expressing SDG supports
2) That the SDG communication and program is thorough and justified making it easy to see how the company is having positive and negative impact.